Monday, November 4, 2013

"In a Flash!" Business Tip #5

There are many different things to think about when developing and marketing your educational product.  One idea that could open more opportunities for your product is considering the homeschool market.

Right now, there are roughly two million homeschoolers in the U.S. That's a pretty good size group!

Here are some great articles that can provide some information if you are interested in the homeschool market:

This one explains what qualities a product and marketing campaign should have to appeal to homeschoolers: … -audience/

This one shows the breakdown (by state) of the number of homeschoolers there are in the U.S.: … _students/

This one shows why marketing to this group could be advantageous: … ool-market

Just some more tools for your toolbox!