- visually appealing
- appropriate for the grade for which they are being marketed
- complete - the buyer should have everything he or she needs to use the product
- not specific to your particular school or classroom
- free of errors and typos
- not overloaded with ads and link to your store, facebook, blog etc.
One way to get an idea of what quality projects include is to look at some free ones on TpT.
Let's take a closer look at what most products contain:
Your cover page will most likely be your primary thumbnail for the product. This means that buyers will see it, along with the title when they are browsing and searching. That means you really want it to "pop" off the page and catch the reader's attention. A good cover page is colorful and not too crowded. Include the title in a large font, perhaps a picture, your name/store name, and maybe a sentence or a few bullet points to get the idea of your product across. Bordering the page with a box is also a nice touch.
Teacher Information Pages
Your first page(s) should tell the buyer about the product - what is included (table of contents), how it can be used, materials needed, suggestions for differentiation and extensions and anything else the teacher should know. Consider creating a cover template that you always use - this will make your "brand" easily recognizable. You may also want to include your copyright information here.
Everything the buyer will need to implement the product. These may include: student instructions, worksheets, handouts, answer keys, grading rubrics, PowerPoints, labels, game cards etc. These should be presented in a logical order. Other things to consider:
- If you use color, make sure it will print out well in grayscale
- Remember that it will be printed out - watch your margins so that everything prints
- Some Word fonts do not work when they are downloaded onto another computer (the buyer may not have your fonts), formatting can also get messed up. Consider saving in PDF format.
- Use space well. Pages should not be too crowded or have huge amounts of white space
- Make sure your fonts are easily readable - yes your font is cute, but does it make your eyes hurt?
Buyers who like your product will want to know where to find more. Include a page (yes just one), with a link to your store and possibly links to some other related products. You could also include a thank you to the buyer (though many put that at the very beginning with the teacher information), information about you and/or your products, a request that the buyer rate the product, follow you on facebook or take a look at your blog.